Ways To Use Facebook Ad Library to Spy on Competitors & Boost Your Ads

Starting with Facebook ads can feel overwhelming—especially when you’re unsure which ad copy, creatives, or landing pages will work best. Many marketers struggle with this, and the usual research tools often fall short.\


But what if Facebook itself offers a free tool to analyze your competitors’ ads?

Enter the Facebook Ad Library—a goldmine for marketers. Originally launched in 2019 for political ad transparency, it’s now a go-to resource for competitive research.

In this guide, we’ll explore Ways To Use Facebook Ad Library to uncover winning strategies, spy on competitors, and optimize your own campaigns—whether you’re running a Facebook agency ads account or a Meta agency ads account.

Why the Facebook Ad Library is a Game-Changer

When testing ads, you experiment with:

  • Ad creatives (images, videos)

  • Copywriting styles

  • Landing page designs

The Ad Library lets you spy on competitors’ active ads, revealing:
✔ Ad creatives – See which images/videos perform best
✔ Campaign duration – Long-running ads = profitable ones
✔ Platform distribution – Facebook, Instagram, or both?
✔ Ad variations – Discover A/B tests
✔ Targeting locations – Which countries are they focusing on?
✔ Page history – Track brand changes

This makes it a must-use tool for anyone running a Facebook agency ads account or looking to buy agency ads account on rent.

How to Find Competitors in the Facebook Ad Library

Step 1: Visit the Facebook Ad Library

  • Select your country (e.g., USA, Germany, UK)

  • Choose “All Ads” (unless researching political ads)

Step 2: Search for Competitors

Type in a competitor’s name or a keyword (e.g., “Nike,” “Shopify stores”).

Step 3: Filter & Analyze Ads

Use filters to refine results:
✅ Language (English, Spanish, etc.)
✅ Platform (Facebook, Instagram, Messenger)
✅ Media type (Image, Video, Carousel)
✅ Active status (See currently running ads)
✅ Impressions by date (Spot trending ads)

Ways To Use Facebook Ad Library for Smarter Ads

1. Study Long-Running Ads (The Profit Signal)

If an ad has been running for months, it’s likely profitable. Reverse-engineer:

  • Ad copy – What hooks are they using?

  • Creatives – Bright colors? User-generated content?

  • Landing page – Check their CTA (e.g., “Get 50% Off”)

2. Spy on Ad Variations (A/B Tests)

Brands test multiple versions. Look for:

  • Different headlines

  • Alternate images/videos

  • Unique CTAs

3. Check Geographic & Platform Targeting

See if competitors focus on:

  • Specific countries

  • Instagram Reels vs. Facebook Feed ads

4. Monitor New Trends

Big brands often test new formats first. If they shift to short videos, follow suit.

How to Apply These Insights to Your Ads

After researching 3-5 competitors:
📌 List winning patterns (e.g., discount-based CTAs, UGC videos)
📌 Replicate (but don’t copy) – Put your unique spin
📌 Test aggressively – Run multiple ad variations

Pro Tip: If managing a Meta agency ads account, track competitors weekly to stay ahead.

Bonus: Where to Get a Facebook Agency Ads Account

If you’re scaling ads and need higher spending limits, you can:
🔹 Buy agency ads account on rent (from trusted providers)
🔹 Apply for a Meta agency ads account directly

This helps avoid ad account bans and unlocks advanced features.

FAQs About Facebook Ad Library

Q1. Is the Facebook Ad Library free?

✅ Yes! No login or payment required.

Q2. Can I see inactive ads?

❌ No—only active or recently paused ads appear.

Q3. How often should I check competitors?

At least once a week to catch new trends.

Final Thoughts

The Facebook Ad Library is one of the best free tools for ad research. Whether you’re running a Facebook agency ads account or looking to buy agency ads account on rent, using this tool can:
🔥 Save testing costs
🔥 Boost ad performance
🔥 Keep you ahead of competitors

Start spying today—your next winning ad might be hiding in your competitor’s strategy! 🚀

Comments

Post a Comment

Popular posts from this blog

Understanding Agency Ad Accounts: Domain and Page Limits Explained

Image
Before diving into the details, let’s first understand what agency ad accounts are. These are specialized ad accounts provided by Meta to large agencies to support their advertising needs. These agencies often handle massive budgets and require tailored solutions to run ads effectively. Using regular ad accounts for such large-scale campaigns can lead to complications, which is why Meta offers these specialized accounts. Some agencies share these accounts with others for a fee, allowing smaller advertisers to leverage their privileges. This arrangement is commonly referred to as agency ad accounts. However, these accounts often come with specific restrictions, such as domain locking and page locking. What is Domain Locking in Agency Ad Accounts? Domain locking refers to the restriction that allows you to run ads only for specific approved domains connected to the ad account. For example, if your ad account is approved for  Domain A , you cannot run ads for  Domain B  unl...
Read more

Snapchat vs TikTok Ads: Which Platform is Better for Advertising?

  If you're trying to decide between   Snapchat and TikTok ads , you're not alone. Both platforms dominate the social media advertising space, especially among younger audiences. But which one delivers better results for your business? The answer depends on your  product, audience, and advertising goals . In this guide, we’ll break down the key differences between  Snapchat and TikTok ads , helping you choose the best platform—or decide if you should use both. Plus, if you're considering scaling your ads with an  agency ad account , we’ll explore how  Snapchat Agency ad accounts  and  TikTok Agency ad accounts  can give you an edge. 1. Does Your Product Fit TikTok or Snapchat? Before spending money on ads, ask yourself:  Is my target audience even on these platforms? Who Uses TikTok & Snapchat? Both apps are  youth-dominated , but their user bases differ slightly: ✅  TikTok’s Audience: Ages 18-24 (36%) & 25-34 (34%) 57%...
Read more

Understanding and Recovering Your Hacked or Disabled Ad Account

Image
 If your Facebook ad account has been disabled or hacked, you're not alone. These issues are common, even among experienced advertisers. Understanding why these problems happen can help you prevent them in the future and save you time and money. In this guide, we’ll explain why ad accounts get hacked or disabled, and how you can recover them. Hacked Ad Accounts If your ad account is hacked, it likely means someone has gained access to your profile or Business Manager, and is using it without your permission. Hackers may use your account to run ads or make unauthorized charges. How to Secure Your Profile and Ad Account To protect your ad account from hacking, follow these steps to secure your profile: Enable Two-Factor Authentication (2FA) : This adds an extra layer of security by requiring a code from your phone when logging in. Use Strong Passwords : Create complex passwords that combine letters, numbers, and special characters. Regular Security Checks : Monitor your acco...
Read more