Why Your Facebook Ad Is Not Delivering & How to Fix It

Every marketer faces moments when their Facebook ads underperform. Even if your ads look perfect, they might need adjustments to start delivering effectively.

While we can’t diagnose your exact issue without reviewing your campaigns, this guide will help you troubleshoot common Facebook ad delivery problems and get your ads back on track.

Don’t stress even seasoned advertisers deal with these challenges. Let’s fix why your Facebook ad not delivering issue together!

Understanding Your Ad Status

Your Facebook ad will display one of these statuses:

✅ Active – Your ad is running normally
📅 Scheduled – Your ad will launch at a set time
🔍 In Review – Facebook is checking your ad for compliance
❌ Rejected – Your ad violated Facebook’s policies
⏸ Paused – You manually stopped the ad
✔ Completed – Your ad finished its run
⚠ Error – A technical or billing issue is preventing delivery

If your ad shows "Rejected," "In Review," "Completed," or "Error," it’s not currently delivering. Let’s break down each issue and how to resolve it.

1. Why Was My Facebook Ad Rejected?

Facebook rejects ads that violate its policies. Common reasons include:

  • Prohibited content (e.g., illegal products, misleading claims)

  • Restricted industries (e.g., alcohol, dating, supplements)

  • Excessive text in images (Facebook prefers minimal text)

  • Personal attributes (mentioning race, religion, health, etc.)

  • Broken links (non-working landing pages)

  • Copyright violations (unauthorized use of branded content)

How to Fix a Rejected Ad:

✔ Review Facebook’s Advertising Policies
✔ Correct the flagged issue
✔ Submit an appeal if you believe it was a mistake
✔ Create a new compliant ad

💡 Pro Tip: Struggling with frequent rejections? Consider using a rented Facebook agency ad account for smoother ad approvals.

2. Why Is My Ad Stuck "In Review"?

Facebook manually reviews ads to ensure compliance. Delays happen due to:

  • New advertiser accounts (longer initial review times)

  • High-risk industries (finance, politics, healthcare)

  • Peak ad submission periods (holidays, sales events)

  • Recent account changes (new payment methods, policy violations)

How Long Does Review Take?

  • Standard ads: 24 hours

  • Special categories (politics, loans, etc.): 2-3 days

  • Extended delays: Rare, but possible

How to Speed Up Approval:

✔ Ensure your ad follows all Facebook guidelines
✔ Avoid editing ads during review (restarts the process)
✔ Maintain a good payment history
✔ Use a trusted Facebook agency ad account for faster approvals

3. Why Does My Ad Say "Completed"?

Your ad may have stopped because:

  • The end date was reached

  • The budget was fully spent

  • The campaign objective was met

What to Do Next:

✔ Analyze performance metrics
✔ Adjust budgets or audiences for better results
✔ Duplicate successful ads with optimizations

4. Why Is My Ad Showing an "Error"?

Technical or billing issues can halt delivery. Common causes:

  • Payment failures (expired card, insufficient funds)

  • Facebook glitches (temporary platform issues)

  • Invalid links (broken URLs or redirects)

How to Fix Ad Errors:

✔ Verify your payment method
✔ Check for Facebook outages
✔ Ensure all links are functional

5. Why Is My Facebook Page Restricted?

If your Facebook page gets restricted, your ads will stop running.

How to Fix It:

✔ Appeal the restriction via Facebook Support
✔ Switch to a different Facebook page
✔ Use a rented Facebook agency ads account to bypass restrictions

Other Reasons Your Facebook Ad Is Not Delivering

If your ad is active but not spending, check for:

A. Low Budget Issues

  • Increase daily budget to $10+

  • Use Campaign Budget Optimization (CBO)

B. Audience Targeting Problems

  • Expand your audience size

  • Use Lookalike Audiences for better reach

C. Bidding & Competition Issues

  • Switch to automatic bidding

  • Raise your bid cap

D. Poor Ad Quality

  • Improve creatives (images/videos)

  • Test different ad formats (carousel, video, lead ads)

Still Not Working? Try These Fixes

If your Facebook ad is still not delivering, try:

🔹 Creating a new ad from scratch
🔹 Using a different ad account (consider buying or renting a Facebook agency ad account)
🔹 Contacting Facebook Support for deeper investigation

FAQs: Fixing Facebook Ad Delivery Issues

Q1. How long should I wait before contacting Facebook Support?

A: Only contact support after trying all fixes in this guide.

Q2. Can I edit my ad while it’s in review?

A: Yes, but it restarts the review process.

Q3. Will my ad stop if I run out of budget?

A: Yes, unless you’re using a postpaid agency ad account.

Q4. What if my Facebook page gets restricted mid-campaign?

A: Ads will pause. Appeal or switch to a new page.

Q5. Can I reuse rejected ad content?

A: Only if you fix policy violations first.

Q6. How do I fix sudden performance drops?

A: Check for ad fatigue and refresh creatives.

Q7. Any way to speed up ad reviews?

A: No shortcuts—follow policies and maintain a clean account history.

Final Thoughts

If your Facebook ad is not delivering, don’t panic. Follow this guide to diagnose and fix the issue.

For businesses needing higher ad limits and fewer restrictions, explore options to rent Facebook agency ads accounts or buy Facebook agency ad accounts for smoother ad performance.


Comments

Post a Comment

Popular posts from this blog

Understanding Agency Ad Accounts: Domain and Page Limits Explained

Image
Before diving into the details, let’s first understand what agency ad accounts are. These are specialized ad accounts provided by Meta to large agencies to support their advertising needs. These agencies often handle massive budgets and require tailored solutions to run ads effectively. Using regular ad accounts for such large-scale campaigns can lead to complications, which is why Meta offers these specialized accounts. Some agencies share these accounts with others for a fee, allowing smaller advertisers to leverage their privileges. This arrangement is commonly referred to as agency ad accounts. However, these accounts often come with specific restrictions, such as domain locking and page locking. What is Domain Locking in Agency Ad Accounts? Domain locking refers to the restriction that allows you to run ads only for specific approved domains connected to the ad account. For example, if your ad account is approved for  Domain A , you cannot run ads for  Domain B  unl...
Read more

Understanding and Recovering Your Hacked or Disabled Ad Account

Image
 If your Facebook ad account has been disabled or hacked, you're not alone. These issues are common, even among experienced advertisers. Understanding why these problems happen can help you prevent them in the future and save you time and money. In this guide, we’ll explain why ad accounts get hacked or disabled, and how you can recover them. Hacked Ad Accounts If your ad account is hacked, it likely means someone has gained access to your profile or Business Manager, and is using it without your permission. Hackers may use your account to run ads or make unauthorized charges. How to Secure Your Profile and Ad Account To protect your ad account from hacking, follow these steps to secure your profile: Enable Two-Factor Authentication (2FA) : This adds an extra layer of security by requiring a code from your phone when logging in. Use Strong Passwords : Create complex passwords that combine letters, numbers, and special characters. Regular Security Checks : Monitor your acco...
Read more

Snapchat vs TikTok Ads: Which Platform is Better for Advertising?

  If you're trying to decide between   Snapchat and TikTok ads , you're not alone. Both platforms dominate the social media advertising space, especially among younger audiences. But which one delivers better results for your business? The answer depends on your  product, audience, and advertising goals . In this guide, we’ll break down the key differences between  Snapchat and TikTok ads , helping you choose the best platform—or decide if you should use both. Plus, if you're considering scaling your ads with an  agency ad account , we’ll explore how  Snapchat Agency ad accounts  and  TikTok Agency ad accounts  can give you an edge. 1. Does Your Product Fit TikTok or Snapchat? Before spending money on ads, ask yourself:  Is my target audience even on these platforms? Who Uses TikTok & Snapchat? Both apps are  youth-dominated , but their user bases differ slightly: ✅  TikTok’s Audience: Ages 18-24 (36%) & 25-34 (34%) 57%...
Read more