Understanding Facebook Ad Review Process: What Happens After You Launch Your Ad?

 Once you've launched your Facebook ad, you might be wondering how long it will take to become active and when Facebook will review your ad. Here's an overview of how Facebook’s ad review system works, based on our experience and research.

When and Why Does Facebook Review Ads?

When?

Facebook reviews ads in two primary situations:

  • When you create a new ad
  • When you make changes to an existing ad (e.g., updating images, text, or targeting).

Their system automatically checks whether your ad complies with Facebook's policies and guidelines. In some cases, if you have a good history, Facebook may allow your ad to go live before the review is complete. However, the ad will still undergo review later when Facebook's system is less busy.

Why?

Facebook reviews ads to ensure they’re safe, truthful, and align with their community standards. They look for things like false claims, prohibited products, and any violations of community rules. This helps maintain a trustworthy and high-quality experience for users.

What Does Facebook Look for During the Review?

Images and Videos

  • Are they appropriate and high-quality?
  • Do they contain the right amount of text?
  • Are they safe and not offensive?
  • Do they meet Facebook’s technical requirements?

Ad Text

  • Is the text clear, honest, and truthful?
  • Does it include any legally required text?
  • Is the language appropriate?

Target Audience

  • Is the ad fair to everyone?
  • Is it being shown to the correct age groups?
  • Are custom audiences being used correctly?
  • Does it follow special rules for certain audiences?

Landing Pages (Websites Linked to Ads)

  • Does the website function properly?
  • Does it match what the ad promises?
  • Is it safe and secure?
  • Is it user-friendly?

How Long Does Facebook Take to Review Ads?

Facebook typically takes less than 24 hours to review an ad. If your ad complies with all the rules and you have a good track record, it might be approved in just a few minutes. Several factors can influence the review time:

  • The volume of ads being processed (e.g., during holidays)
  • Ads with special features or settings
  • If a human reviewer needs to evaluate your ad
  • If you’ve had previous policy violations

What If Facebook Rejected Your Ad by Mistake?

Reviewing millions of ads every day is challenging, and sometimes Facebook makes mistakes. Both their automated systems and human reviewers can occasionally make errors, especially when new rules are introduced.

To improve their accuracy, Facebook constantly refines their review process. However, mistakes can still happen, particularly when new rules are implemented.

Read More: Facebook Agency Ad Accounts vs Regular Ad Accounts: Complete Comparison
Read More: Why Does My Facebook Ad Is Not Delivering?

What to Do If You Believe Facebook Made a Mistake:

  1. Look for the "Appeal" button next to your rejected ad and request another review.
  2. Contact Meta Business Support for further assistance.
  3. You can also report ads that you believe were rejected by mistake.

Changes to Ads Trigger a New Review

If you make changes to an ad that’s already running, Facebook will need to review it again. Changes that trigger a new review include:

  • Modifying the audience or targeting
  • Altering images, text, or video
  • Adjusting ad performance settings (e.g., optimization)
  • Updating payment details (e.g., billing info)

Note: Changes like adjusting the bid amount, budget, or schedule won’t require another review.

Quick Tips for Getting Your Ad Approved Fast

If you want your Facebook ad approved quickly, here are some helpful tips:

  1. Submit Ads During Weekdays (8 AM to 8 PM) – Ads submitted during these hours are likely to be processed faster.
  2. Follow Facebook’s Rules – Consistently following Facebook’s ad policies builds trust and reduces delays.
  3. Double-Check Your Ad – Before submitting, review your ad for accuracy in text, images, links, and targeting.
  4. Be Honest – Avoid making promises you can’t keep, as this can delay approval.
  5. Submit Ads Early During Busy Times – If you’re running ads during peak times like holidays, submit them well in advance to avoid delays.
  6. Ensure Your Website Matches the Ad – The landing page should align with the content of the ad and function properly.
  7. Use Facebook or Instagram Logos Properly – Only use their logos if necessary and don’t alter them.
  8. Stay Updated on Facebook’s Rules – Regularly check for updates to Facebook’s advertising policies.

Frequently Asked Questions (FAQs)

Q.1: How long until my ad starts?

A: Usually within 24 hours, but it can take minutes if you have a good track record. Expect longer review times during busy periods like holidays.

Q.2: What does Facebook check?
A: Facebook reviews:

  • Your images and videos
  • The text in your ad
  • Your target audience
  • The landing page linked to your ad

Q.3: Why does the review process take longer?
A: Delays can happen if:

  • Your ad has multiple elements to check
  • There’s a high volume of ads (e.g., holidays)
  • A human reviewer is required
  • Your account has a history of rule violations

Q.4: Can people see my ad while it’s being reviewed?

A: No, your ad will only be visible once Facebook approves it.

Q.5: What if Facebook rejects my ad?

A: If your ad is rejected, you can:

  • See why it was rejected
  • Fix the issue
  • Appeal the decision if you believe it was a mistake

Q.6: What happens if an ad is approved but later violates policies?

A: Even after approval, Facebook continues to review ads. If violations are detected in future checks, Facebook will reject the ad and stop it from running. You can appeal or fix the issue and resubmit the ad.

Q.7: How can advertisers improve their approval rate?

A: Consistently following Facebook’s rules and reviewing past performance will help improve your approval rate over time.

Q.8: Are there specific requirements for different industries?

A: Yes, ads related to sensitive topics like politics, health, or finance often require special approval from Meta before they can run.

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