Understanding Facebook Ad Accounts: Agency vs. Regular Accounts

Has your Facebook ad account been suspended? Perhaps someone recommended using an agency ad account, but you’re unsure of what that means? This blog post will walk you through everything you need to know about agency ad accounts and how they compare to regular accounts. I’ll share insights from my own experience using both types.

Introduction to Facebook Ad Accounts

A Facebook ad account is a tool for running ads across Facebook, Instagram, Messenger, and WhatsApp. It’s essentially a dashboard where you manage all your advertising activities on these platforms. Your ad account includes:

  • Payment options (Billing)
  • Ad setup tools (Creating and managing ads)
  • Ad performance records (Data and tracking)
  • Spending limits (Spending caps) You can manage your account either via Facebook Business Manager or directly from your personal Facebook profile.

There are three main types of Facebook ad accounts: personal, business, and agency accounts. Let’s break them down.

Personal Ad Accounts

A personal ad account is automatically created when you have a Facebook profile. Many small businesses start with this type of account, often using it to boost posts. While a business ad account through Facebook Business Manager offers more advanced features, personal accounts are more straightforward and accessible, especially for those with smaller budgets.

Pros of Personal Ad Accounts:

  • Automatically available with a Facebook profile
  • Simple to use for small businesses
  • Ideal for basic advertising like boosting posts

Cons of Personal Ad Accounts:

  • Limited features compared to business accounts
  • Less professional than using Business Manager
  • Limited tracking and management capabilities

Business Ad Accounts

Business ad accounts are set up via Facebook Business Manager and provide more advanced tools for companies needing professional advertising features. These accounts are perfect for businesses that want to collaborate with multiple team members, have enhanced payment options, and access more detailed analytics.

Pros of Business Ad Accounts:

  • Advanced features and better analytics
  • Ability to assign different people to manage ads
  • Integration with other business tools
  • Professional-grade advertising tools

Cons of Business Ad Accounts:

  • Higher spending limits that take time to increase
  • More complex setup process than personal accounts
  • Requires business verification for full features

Agency Ad Accounts

Agency ad accounts are specially designed for marketing agencies, enabling them to manage ads for multiple clients at once. These accounts come with additional benefits like higher spending limits, better security, and priority support, but they can only be accessed through Facebook-approved agencies.

Pros of Agency Ad Accounts:

  • Higher spending limits from the outset
  • Better account stability and security
  • Priority support from Facebook

Cons of Agency Ad Accounts:

  • Must work with an agency that’s partnered with Meta
  • May involve fees or monthly subscriptions
  • Stricter oversight and regulations

Key Differences Between Agency and Regular Ad Accounts

Let’s compare the main differences between agency ad accounts and regular ad accounts:

  1. Account Setup & Access:
  • Regular accounts: Can be created by any individual or business.
  • Agency accounts: You need to partner with an agency approved by Facebook to rent their account.

2. Spending Capabilities:

  • Regular accounts: Start with low spending limits, which increase gradually.
  • Agency accounts: Start with higher spending limits and often have no caps.

3. Support:

  • Regular accounts: Receive standard customer support.
  • Agency accounts: Receive priority support with dedicated account managers.

4. Account Security:

  • Regular accounts: Standard security features.
  • Agency accounts: Enhanced security with better protection against bans.

5. Cost Structure:

  • Regular accounts: Only pay for ads, and sometimes taxes based on location.
  • Agency accounts: May involve subscription fees, monthly spend commitments, or fixed fees.

Should You Rent an Agency Ad Account?

If your regular Facebook ad account isn’t meeting your needs due to spending limits or payment issues, an agency ad account might be a solution. These accounts offer better features, higher spending limits, and expert guidance, which can help improve your advertising efforts and reach more customers.

Why Choose an Agency Ad Account:

  • Higher spending capacity and quicker limit increases.
  • Priority support and expert advice from account managers.
  • Better security and protection against bans.

However, if your budget is small, a regular ad account might suffice. Although regular accounts come with limitations, they work well for smaller-scale advertisers unless you’re facing issues like payment restrictions.

Agency Accounts and Bans

While agency ad accounts are generally safer from bans due to regular reviews by Facebook, they are still subject to the platform’s policies. If your ads don’t comply with Facebook’s rules, your account could still be suspended. However, the review process for agency accounts helps reduce the risk of bans, as you’ll often receive feedback to improve your ads before problems arise.

How to Choose a Facebook Ads Agency Partner

When selecting an agency to manage your ads, keep these tips in mind:

  • Check client reviews and testimonials.
  • Ensure pricing is transparent with no hidden fees.
  • Assess the agency’s customer support capabilities.
  • Speak with several agencies to compare services and offerings.

Conclusion

Agency ad accounts are a premium option for businesses with larger budgets that require extra support. They offer higher spending limits, enhanced security, and priority support. On the other hand, regular ad accounts are a great choice for smaller businesses or those just starting out with Facebook ads.

In our next guide, we’ll delve deeper into the different types of agency ad accounts available and provide a detailed comparison. Stay tuned!

Frequently Asked Questions (FAQs)

Q1. What if an agency ad account gets banned?

Answer: Even though agency accounts have better protection, they can still be banned. However, the regular review process and support from account managers can help minimize the risk. If banned, you can appeal the decision or request a new account.

Q2. How to choose the right Facebook Ads Agency?

Answer: To find the best Facebook Ads Agency, check reviews, assess transparency in pricing, and evaluate the quality of customer support. It’s essential to ensure the agency can meet your business’s needs and goals.

This Blog is Originally Published on Threasury.io

Comments

Post a Comment

Popular posts from this blog

Understanding Agency Ad Accounts: Domain and Page Limits Explained

Image
Before diving into the details, let’s first understand what agency ad accounts are. These are specialized ad accounts provided by Meta to large agencies to support their advertising needs. These agencies often handle massive budgets and require tailored solutions to run ads effectively. Using regular ad accounts for such large-scale campaigns can lead to complications, which is why Meta offers these specialized accounts. Some agencies share these accounts with others for a fee, allowing smaller advertisers to leverage their privileges. This arrangement is commonly referred to as agency ad accounts. However, these accounts often come with specific restrictions, such as domain locking and page locking. What is Domain Locking in Agency Ad Accounts? Domain locking refers to the restriction that allows you to run ads only for specific approved domains connected to the ad account. For example, if your ad account is approved for  Domain A , you cannot run ads for  Domain B  unl...
Read more

Understanding and Recovering Your Hacked or Disabled Ad Account

Image
 If your Facebook ad account has been disabled or hacked, you're not alone. These issues are common, even among experienced advertisers. Understanding why these problems happen can help you prevent them in the future and save you time and money. In this guide, we’ll explain why ad accounts get hacked or disabled, and how you can recover them. Hacked Ad Accounts If your ad account is hacked, it likely means someone has gained access to your profile or Business Manager, and is using it without your permission. Hackers may use your account to run ads or make unauthorized charges. How to Secure Your Profile and Ad Account To protect your ad account from hacking, follow these steps to secure your profile: Enable Two-Factor Authentication (2FA) : This adds an extra layer of security by requiring a code from your phone when logging in. Use Strong Passwords : Create complex passwords that combine letters, numbers, and special characters. Regular Security Checks : Monitor your acco...
Read more

Snapchat vs TikTok Ads: Which Platform is Better for Advertising?

  If you're trying to decide between   Snapchat and TikTok ads , you're not alone. Both platforms dominate the social media advertising space, especially among younger audiences. But which one delivers better results for your business? The answer depends on your  product, audience, and advertising goals . In this guide, we’ll break down the key differences between  Snapchat and TikTok ads , helping you choose the best platform—or decide if you should use both. Plus, if you're considering scaling your ads with an  agency ad account , we’ll explore how  Snapchat Agency ad accounts  and  TikTok Agency ad accounts  can give you an edge. 1. Does Your Product Fit TikTok or Snapchat? Before spending money on ads, ask yourself:  Is my target audience even on these platforms? Who Uses TikTok & Snapchat? Both apps are  youth-dominated , but their user bases differ slightly: ✅  TikTok’s Audience: Ages 18-24 (36%) & 25-34 (34%) 57%...
Read more