Types of Agency Ad Accounts: A Comprehensive Guide to Benefits, Drawbacks, and Key Features

 

Agency ad accounts are essential tools for many advertisers, providing unique features and benefits. If you’re already familiar with these accounts, this guide will help you dive deeper into the various types available and their respective features. If you’re new to the concept, don’t worry — this article will introduce you to the fundamentals and offer insights on how these accounts can help scale your advertising efforts.
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Key Differentiating Factors

Before diving into the specific types of agency ad accounts, it’s important to understand the factors that set them apart from each other. These key differences include:

  1. Region: The region where an agency is based significantly impacts the type of ad account they can offer.
  2. Features: Agency ad accounts come with different sets of features, and their flexibility depends on the agency providing them.

With these factors in mind, let’s explore the main types of agency ad accounts you can choose from.

Types of Facebook Agency Ad Accounts

Hong Kong Region Agency Ad Accounts

Hong Kong-based partner agencies typically issue these accounts. They’re ideal for global advertisers looking for cost-effective options.

Key Benefits:

  • Zero fees on ad spend with no additional charges.
  • Cashback rewards on your advertising spend.
  • Enhanced security with locked domains and pages.

Drawbacks:

  • Spending Limit: Initially capped at $450, with automatic increases. This may limit rapid scaling.
  • Locked Domains and Pages: Once domains and pages are connected to the account, they cannot be changed. To use a new domain or page, you must request a new account.
  • Currency Limit: Only supports USD transactions.

These accounts are excellent for advertisers seeking cost savings and improved security. However, their rigid structure and spending limits might not suit everyone.

Europe Region Agency Ad Accounts

European partner agencies offer these accounts, usually with a 3–4% fee on ad spend.


Key Benefits:

  • No Spending Limit: Scale your campaigns without restrictions.
  • Flexibility: Easily change pages and domains.
  • Payment Options: Credit card integration is available (depending on the agency).
  • Currency Options: Choose between USD, EUR, or GBP.

Drawbacks:

  • Fees on Ad Spend: Expect a 3–4% fee on total spending.
  • No Cashback: No rewards on your ad spend.

These accounts are best suited for advertisers who prioritize flexibility and scalability over cost savings.

Indian Region Agency Ad Accounts

Indian region agency ad accounts function similarly to European accounts but operate exclusively in Indian Rupees (INR). They are perfect for businesses that primarily deal with INR transactions but seek the same flexibility as European accounts.

Which Agency Ad Account is Best for You?

Looking for a low-cost option with great benefits?

Hong Kong agency ad accounts are your best option. They offer zero top-up fees and cashback rewards, providing a cost-effective solution for those looking to save on ad spend.

How much cashback can you expect?

Cashback percentages vary based on your spending and your agency. Some agencies provide up to 2–3% cashback on certain accounts.

Have a big budget and want to scale quickly?

European agency ad accounts are ideal for high-budget advertisers. They offer unlimited scalability, though they come with a 3–5% fee on each top-up, depending on your agency partner.

Can Agency Ad Accounts Be Used for Blackhat Products?

While some agencies may engage in unethical practices, it’s important to note that using blackhat products (products that violate Meta’s policies) puts your ad accounts at high risk, even with agency accounts. Agencies that support blackhat products often charge a premium — typically 5–10% extra in top-up fees. We strongly recommend only promoting whitehat products to avoid violating platform policies.

How Fast Can You Get an Agency Ad Account?

The processing speed depends on the agency you partner with. For our Facebook agency ad accounts, it typically takes about 24 hours after onboarding (excluding weekends). However, some agencies may take 5–15 days for account setup.

Do Agency Ad Accounts Guarantee Better Results?

While agency ad accounts come with added benefits, such as increased flexibility and higher security, the success of your campaigns will largely depend on how well you optimize and manage your ads. These accounts provide advantages like overcoming standard ad account limitations, but the results still depend on your advertising strategies.

Can Agency Ad Accounts Get Banned?

Agency ad accounts can indeed get banned, just like regular ad accounts. Meta applies the same tracking and monitoring systems regardless of the type of ad account. As long as you follow Meta’s policies and avoid policy violations, your ad account will remain active. Violating Meta’s policies, however, will likely result in account suspension or banning.

Conclusion


Before choosing an agency ad account, assess your needs, budget, and goals. Whether you need a low-cost, scalable option or a flexible account that supports multiple currencies, there’s an agency ad account for every need. Carefully consider the features and drawbacks of each type and reach out to us if you’re interested in setting up an account. We offer exciting options and can guide you to the perfect fit for your business.

Frequently Asked Questions (FAQ)

What payment methods are accepted for each type of agency ad account? 
Payment methods vary by agency. We offer multiple options like wire transfers, IBAN, Stripe, and crypto. Contact us to check if your preferred method is supported.

Is there a minimum spending requirement? 
Minimum spending requirements depend on the agency. Many agencies set a minimum, such as $5,000 per month.

What is required for account setup? 
You’ll need Facebook-compliant pages, along with a fully completed domain and website.


How long does the approval process take for adding new domains in European accounts? 

Approval for new domains typically takes around 24 hours.


What happens if I exceed the spending limit in Hong Kong accounts? 

If you hit your spending limit frequently, your cap will automatically increase. Be patient, and your account will adjust to accommodate higher spending.


Are there any seasonal or special considerations? 

During holidays when Meta’s team has limited availability, new ad account requests may face delays. However, agencies notify clients in advance to help plan accordingly.


This article is originally published at Threasury.io

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