Why Is My Facebook Ads Not Delivering? Expert Tips To Fix in 2025

It can be frustrating when you notice your Facebook ads aren't spending money or generating impressions, especially when your goal is to reach new people and drive conversions. When this happens, it's essential to figure out what might be causing the issue. Instead of spinning your head around, we’ve compiled a list of common reasons why your ads might not be delivering and what you can do to fix it.

1. Your Facebook Ads May Be Rejected

If your ads aren't spending, one of the most common reasons could be that they’ve been rejected by Facebook for violating their policies. To check this, head to Facebook Ads Manager and look at the delivery status of your ads. If it says "Rejected" or something similar, this means your ad was disapproved.

Solution:
If your ad is rejected, you can either appeal the decision or create a new ad after understanding why it was rejected. In some cases, it may be helpful to understand the reason for rejection and adjust your ad accordingly.

2. Your Facebook Page Has an Issue

If your page has been unpublished or the post you're using in your ads is unavailable (e.g., deleted), your ads will not deliver. Unfortunately, Facebook doesn’t notify you about this, so you need to check proactively.

Solution:
Visit your Facebook page to make sure it’s accessible. If your page is unpublished, it could be due to non-compliance with Meta's guidelines. Review your page to ensure everything is in order and fix any issues to resume your ad delivery.

3. You’ve Reached Your Spending Limit

Facebook sets a Daily Spending Limit (DSL) for your ad account, which means there’s a cap on how much you can spend per day. Once you hit that limit, your ads will stop running until the next day.

Solution:
Check if you’ve exceeded your daily spending limit. If you have, your ads will automatically resume once the limit resets. To prevent this, consider using Agency Ad Accounts, which offer higher spending thresholds and better flexibility.

4. Your Ad Is Still Under Review

Facebook reviews ads before they go live, and it’s possible your ad is still in the review process, preventing it from spending money. Although this typically doesn’t last long, in rare cases, it may take longer.

Solution:
If your ad is under review for more than 24-40 hours, contact Facebook support to expedite the review. In most cases, once it’s approved, your ad will start spending.

5. Your Budget or Bid Is Too Low

Facebook ads operate on a bidding system where multiple advertisers compete for ad space. If your bid is too low, other advertisers may win the auction, preventing your ads from being shown.

Solution:
Review your budget and bid settings. If you're using a bid cap, make sure it’s not too low. Consider adjusting your bid to be more competitive in the ad auction.

6. Your Audience Size Is Too Small

If your selected audience is too niche or limited, your ads may struggle to spend money. A smaller audience pool means fewer people to reach, which can halt ad delivery.

Solution:
Expand your audience to ensure it’s large enough to run your ads. While it’s important to target the right people, having a broader audience often helps ads perform better and spend more efficiently.

7. Your Ads Are Not Relevant

If your ad content is irrelevant or doesn’t resonate with your audience, Facebook may stop showing it altogether, or it may only be shown to a small number of users.

Solution:
Make sure your ad copy, creative, and landing page align with the interests and expectations of your target audience. Relevant ads are more likely to be delivered and perform well.

8. Ad Scheduling Issues

Sometimes, ad scheduling settings may be the culprit. If you’ve set a specific start or end date for your ad campaign, your ads may pause automatically when the end date is reached.

Solution:
Double-check your ad schedule to ensure there’s no set end date or pause setting that’s preventing your ads from running. If your ads have ended prematurely, adjust the dates to allow them to continue.

Conclusion

There are several reasons why your Facebook ads might not be spending money or delivering impressions. We’ve covered the most common issues that can cause these problems. Take the time to carefully review each of these potential causes and take action to resolve them.

If you're still unsure why your ads aren’t performing, consider raising a case with Facebook/Meta’s support team. While their responses can sometimes be vague, you may get helpful hints that can point you in the right direction.

Additional Tip: Duplicate the Ad

Sometimes, due to a bug or glitch in Meta’s system, simply duplicating the campaign can solve the problem. If nothing else seems to work, try this simple trick, as it might help get your ads running again.

FAQ

Q1. How Can I Check If My Facebook Ad Has Been Rejected?

To check if your Facebook ad has been rejected:

  1. Go to Facebook Ads Manager.
  2. Navigate to the Campaigns, Ad Sets, or Ads tab.
  3. Look at the Delivery column. If it says "Rejected," your ad has been disapproved.
  4. Click on the ad name to see more details about the rejection.

You’ll typically receive an explanation on which policy it violated. You can either adjust the ad to comply or appeal the decision.

Q2. How Does the Daily Spending Limit (DSL) Affect My Ads?

The Daily Spending Limit (DSL) restricts how much you can spend on your ads each day. Once you reach this limit, your ads stop delivering until the next day. This is especially common with new accounts where Meta imposes lower initial spending limits.

Solution:
Carefully monitor your spending and ensure you have enough room to run your ads. If you're managing multiple campaigns, allocate your budget wisely to avoid hitting your limit too early.

This article is originally published at Threasury.io.

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