Snapchat vs TikTok Ads: Which Platform is Better for Advertising?
If you're trying to decide between Snapchat and TikTok ads , you're not alone. Both platforms dominate the social media advertising space, especially among younger audiences. But which one delivers better results for your business? The answer depends on your product, audience, and advertising goals . In this guide, we’ll break down the key differences between Snapchat and TikTok ads , helping you choose the best platform—or decide if you should use both. Plus, if you're considering scaling your ads with an agency ad account , we’ll explore how Snapchat Agency ad accounts and TikTok Agency ad accounts can give you an edge. 1. Does Your Product Fit TikTok or Snapchat? Before spending money on ads, ask yourself: Is my target audience even on these platforms? Who Uses TikTok & Snapchat? Both apps are youth-dominated , but their user bases differ slightly: ✅ TikTok’s Audience: Ages 18-24 (36%) & 25-34 (34%) 57%...